SM Entertainment (SM) and the Korean Football Association (KFA) signed the Memorandum of Understanding (MOU).
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SM's representative, Kim Young-min, and KFA's president, Jung Mong-gyu, attended the event. The head coach of Korea's national soccer team, Uli Stielike, and EXO's Xiumin and Kai also attended the event.
The MOU was signed to unite the sports and entertainment industry through mutual exchange and diversification.
The signing ceremony occurred on December 11 at the Korea Football Association Hall.
At the signing ceremony, SM's CEO Kim Young Min stated, "In order to create a big event like the Super Bowl in Korea, for people all over the world to watch, we are joining the Korean soccer and entertainment industries and will try our best to create content that can grab the attention of people beyond Asia."
To commemorate the signing of the MOU, Kim Young-min, Kai, and Xiumin were presented national soccer team uniforms and honorary employee ID's.